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Rebranding of YS Lashes

YS Lashes is a Hong Kong based eye lashes beauty shop and also a lashes academy founded by Cherry Lee.

The rebranding project included 2 logos, which is a logo for Lashes Academy, another for the logo of the lashes shop.

academy-full.png
cherrylee-full.png

The logo is a combination of the words Y and S. I try to create a grand and elegant mood by emphasizing some curves of the logo and picking some skin tone colours, so to match with the lashes business.

The main 2 colours of the logo are SAKURANEZUMI and SENCHA. And the brand color palettes are set up as following:

logo-guideline-03.png

business cards

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