Marketing Magazine Hong Kong-July 2018
Marketing magazine Hong Kong is one of the magazine under Marketing Magazine Group, which is the highest circulating and longest running publication for advertising and marketing professionals in Asia Pacific.
I have been leading the direction of the magazine including cover design and the pages layout inside. This feature is about interviewing RIMOWA's newly appointed chief brand officer Hector Muelas, sharing about the 120-year-old suitcase manufacturer’s ambition to become a brand that goes beyond ruling the luggage carousel, with a major brand revamp as well as a slew of red-hot collaborations.
Since the new visual identity is linked to RIMOWA’s values: simplicity, luxury, functionality etc. Therefore, I designed a neat and concise layout, with grey/white colour and the photo provided by RIMOWA (RIMOWA Bubble Image by Frank Guzzone) to match the theme.
Cover
Feature pages
Client event pages
For the whole publication online, please visit issuu.com/marketing-interactive/docs/mmhk_jul18
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